CONTACT / BIO
Magenta Is The New Normal
Are we condemned to a life of boring blues and requisite reds? Technically, magenta doesn’t exist. There’s no wavelength of light that corresponds to that particular color; it’s simply a construct of our brain of a color that is a combination of blue and red. But it gets stranger. You need to trick your brain into recalibrating itself in order to see.
This is on-going project to respond and at the same time doubting a term of 'new normal' that lately appeared for trick our behavior due virus outbreak COVID-19